COUNTDOWN TO GLOBAL WONDERLAND OF DIVERSITY
Northern Ireland’s biggest celebration of cultural diversity, the Belfast Mela, with new principal sponsor Sensata Technologies has been officially launched at the Lyric Theatre by the Lord Mayor of Belfast, Councillor John Finucane
Up to 30,000 people visit the Belfast Mela each August and this year’s festival promises to be the biggest ever on Sunday 25th August in Botanic Gardens from 12noon to 6pm hosted by U105’s Carolyn Stewart and UTV’s Paul Reilly and Julian Simmons. The Belfast Mela is a wonderful family day out celebrating Northern Ireland’s increasing cultural diversity with music, dance, food and much more from around the world.
Speaking at today’s launch, the Lord Mayor of Belfast Councillor John Finucane said:
“The award winning Mela, launched by the one of the city’s leading cultural groups - ArtsEkta, is now the biggest celebration of cultural diversity on the island of Ireland. Mingling at the Mela (the word actually means “to meet” in Sanskrit) is more than just a fun day out, it is also a tangible and high-profile demonstration of the life-enhancing benefits of diversity. The buoyant vibrancy at Botanic Gardens is a real tribute to Belfast’s welcoming spirit and showcases our capital’s continuously evolving make up.”
Nisha Tandon, OBE, Founder and Executive Director, Arts Ekta said:
“The success of Mela is rooted in a desire by all communities across Belfast and beyond to be part of something that represents their own cultural identity. We must continue to move forward together to create a society where everyone is respected and feels a sense of belonging. The Mela represents Belfast as the vibrant, enriched, intercultural and ambitious city it is growing to become.
“In 2019, we present a bold, vibrant and colourful cultural celebration working with hundreds of artists, locally and internationally, to create a wonderful world of music, dance, food, storytelling and arts for all the family to enjoy together.”
Adriana Morvaiova, Team Development Coordinator and Chair of ACE Network, Sensata Technologies, principal sponsor of Mela said:
“We are delighted to be the principal sponsor of the Belfast Mela this year, as diversity in our workplace is very important to Sensata. This is a perfect partnership as both brands are committed to celebrating the best of our communities in Northern Ireland. We are looking forward to taking part in this year’s celebration with special STEM activities for all the family to enjoy in Culture Land.”